After launching a new brand, Norsul starts the rebranding of the maritime fleet
Norsul 12 is the first purple vessel reported
21 de October de 2022
Norsul 12 after completion of the painting process in the new colors of the brand
Norsul, which has just launched a new brand in 2021, finalizes the painting of the company’s first vessel that is now with its new colors: Norsul 12 is the first purple barge that has been reported.
The process lasted almost a month, had about 200 professionals involved for both painting and Docking. Norsul 12 marked history in the company for being the first in the fleet with the new face of the brand.
In each part of the vessel, there is a specific painting system according to the needs of the area: avoid corrosion, withstand abrasion, be non-slip, among others. Only four coats of paint were needed in the hull, using three different types (anti-corrosion, sealant and anti-fouling).
With a tradition in Cabotage and Long Haul, being one of the leaders in private navigation in the country, the company changed its name to “Norsul” instead of “Companhia de Navegação Norsul”. Brand repositioning brought a new visual identity for the first time in 58 years of history. The change, made official in September 2021, seeks to translate the company’s expansion also in communication.
“Our new brand reflects this strategic moment of integration of Norsul and consolidates our transformation to serve our customers with multimodality. We know that we can develop the best route for the loads and outline the methodology so that the route has maximum safety with the excellence that is peculiar to us. This is the message we seek to convey with the new visual identity ”, highlights Angelo Baroncini, CEO of Norsul.
See the complete transformation of Norsul 12 in the video on our Youtube channel.
Next steps to deploy the new brand
By the end of 2022, the company expects to be able to update the brand and its new colors in three more vessels. The painting process must coincide with the Docking period, when the operations that depend on that vessel are already temporarily suspended for maintenance.