To help the new generations in a safe and creative way in the use of digital devices and the internet, Sésamo (Sesame Workshop), a non-profit organization linked to Sesame Street (a children’s television program created in 1969) has created Monsters Online, a free initiative that has the support of Norsul.
The logistics company with innovative solutions from north to south, its purpose is to create what is good for people and the world. “Having the opportunity to invest in a project like Monsters Online, which shares our values, is wonderful! We know that our culture will be our legacy and we believe that children are the future of a better world for humanity,” says Angelo Baroncini, CEO of Norsul. Focused on children from 3 to 6 years old, the new phase of the Sésamo’s initiative in Brazil includes a hotsite, which brings routes with educational materials for family experiences. Video workshops with famous Sésamo’s characters such as Elmo, Cookie Monster, Lola, and Grover are also available.
The initiative intends to reach directly 4,000 children/families, 200 educators, and more than 2 million people through campaigns and content distribution in mass media.
“We want to contribute so that families and educators reflect on the role of technology in our lives, critically analyze the information disseminated in the media, express themselves in a respectful manner in different digital contexts, better regulate screen exposure time, and prevent potential risks when interacting with devices,” says Julia Tomchinsky, Sésamo’s educational director in Brazil.
“The digital universe provides endless possibilities for learning, but it is important to know how best to occupy and enjoy this space, especially in the use of the Internet by children. The work developed by Sésamo teaches the way for online interaction to be healthy, effective, and safe,” Baroncini points out.
The Monsters Online project is an idealization of Vila Sésamo, and counts on the support of Norsul, alongside other companies such as FTD Educação, Sotreq, and OLX.
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